Scenery and cultural creation | Museums are cute and fancy, and bags with prominent cultural relics occupy the stock of young people’s emojis

Educated emoticons

Young people love it

While surfing the Internet, I suddenly found that the other party pulled out an emoticon pack I had never seen before. Judging from the background, it was in a museum, and it seemed to be a cultural relic? There is no doubt that young people who are at the forefront of the trend have gone deep into museums to discover emoticons. Cultural relics that bear witness to history break into the eyes of native people on the Internet in a funny and cute manner.

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The popular "Speechless Bodhisattva"

A new way to get cultural relics out of the circle

In people's stereotype, cultural relics are cold and serious, and they are witnesses of history. However, in fact, many cultural relics are naive in shape, and there are many cultural relics that link ancient and modern times. In addition, there are also mysterious and strange shapes. Yes, people use their imagination.

Because of my love for these cultural relics, I made them into emoticons and gave them new life. Then everyone discovered that there were so many "drama queens" hidden in various museums.

The public's interest in China's excellent traditional culture is growing day by day, and the demand for culture is even stronger. Young people are keen on visiting museums, which reflects their recognition of traditional culture.

In the China Ceramics Museum in Jingdezhen, there is an Arhat ceramic sculpture in the permanent exhibition hall on the 6th floor, which is undoubtedly one of the most popular check-in spots in Jingdezhen right now.

This sculpture was made into an emoticon by netizens, jokingly calling it the "Speechless Bodhisattva." During the National Day holiday, many tourists came to see the true appearance of the sculpture, and the "Speechless Bodhisattva" was surrounded by people. Some netizens said: During the holidays, the "Speechless Bodhisattva" seemed even more speechless.

Due to the emoticons derived from the sculpture, the "Speechless Bodhisattva" strongly "came out of the circle" and dominated the Internet. During the long holiday, audiences gathered in large numbers to see the actual "emoji packs".

"Meditating Arhat" has attracted a large number of tourists to "check in". On the one hand, it is due to the accidental popularity of the "Speechless Bodhisattva" emoticon package in the context of new media. The vivid facial expressions of the "Speechless Bodhisattva" accidentally coincide with the "speechless" mental state and psychological activities of some netizens when facing work or daily life, thus generating emotional resonance and becoming an outlet for emotional catharsis.

This kind of emoticon package unintentionally organically combines the classics of traditional culture with the fun of modern Internet culture, breaking the boundaries of time and space, so it spreads rapidly by riding on the east wind of new media.

On the other hand, as visiting museums has become a new trend in tourism, it is inevitable that excellent traditional culture will be loved by young people.

In recent years, with the continuous enhancement of cultural confidence, traditional culture has begun to further enter the public eye. Museums carry the rich historical and cultural heritage of the Chinese nation and demonstrate their recognition of Chinese culture. It has become a new trend for more and more people to approach and fall in love with museums.

Ancient cultural relics come out of the "purdah"

Young people with strong fans

Before "Speechless Bodhisattva" came out of the circle, major museums had already entered the cultural relic emoticon package, laying the foundation for the market to become popular. The painted pottery vase with a human head-shaped mouth "sticks out" its tongue and makes a grimace, "a little bit"; the Tongbo opera figurine shakes its head left and right, smiling innocently, "I am just a melon-eater";

The three-color Heavenly King figurine has an angry look, his left hand is on his hip, and his right hand is clenched and raised in the air, "Small fist, beat your chest"... Gansu Provincial Museum launched a set of cultural relics emoticons for WeChat chat, which quickly became popular on the Internet. These "cute" emoticons have attracted countless fans as soon as they were released, with netizens praising them: "cute and cute", "so you are such a cultural relic" and "so magical that I can't stop".

These cultural relics with a long history have nothing to do with Internet buzzwords such as "support you", "melon-eating people" and "little fists, beating your chest". However, WeChat emoticons combine cold and silent cultural relics with playful catchphrases, presenting a "mixed" beauty that is deeply loved by netizens.

The seemingly "unconventional" matching is actually very "careful". It not only allows ancient cultural relics to come out of the "purdah", but also fits the aesthetic taste of modern people.

Save the Museum

Or embrace new opportunities on the Internet?

Many cultural relics have become famous "Internet celebrities" on the Internet. There are even collections and selections of the "cutest cultural relics" from museums in various places on the Internet. Some netizens marveled: "I didn't expect these cultural relics that have traveled through thousands of years to have such a 'cute' side."

Although the "cuteness" of cultural relics is popular on the Internet, some people try to "pour cold water on them." The history behind many cultural relics is very serious and even cruel. Internet-style "deconstruction" may drown out the historical truth.

For museums, catering to the preferences of modern young people in this way is a good way to retain traffic. But when the "Pensive Arhat" only relies on emoticons and other entertainment methods to make its debut, our inheritance of traditional cultural relics is somewhat shallow and has a long way to go.

In the Internet age, no one can escape the Internet, certainly not museums. Perhaps it is a general trend for museums to embrace the Internet, and they can achieve a win-win situation: For example, the Henan Museum's attempts in the field of variety shows are loved by many young people, which shows that it is not that young people do not like history and traditional culture, but they lack opportunities to ignite their hobbies.

Such Internet celebrities are not a bad idea. In fact, when the Forbidden City was developing cultural and creative products, there was a controversy about "culture cannot be commercialized". However, now major museums are launching cultural and creative products, and even seizing the opportunity to An opportunity for the metaverse. Of course, only by solidifying the museum's research and exhibitions offline can we lay the foundation for unbridled creativity online.

China's history is running smoothly, and its cultural relics have different stories for thousands of years. Behind the seemingly funny cultural relic emoticons and museum "conspicuous bags" are more and more people's attention and exploration of museums and history and culture. These lovely national treasures, through the creative "zero threshold" of netizens, allow the public to feel the charm of cultural relics and regain their vitality.

See the depth of history behind cultural relics

More new carriers are needed

China's history has been running smoothly, and its cultural relics have varied over time. Behind the seemingly funny cultural relic emoticons and museum "conspicuous bags" are more and more people's attention and exploration of museums and history and culture. These lovely national treasures, through the creative "zero threshold" of netizens, allow the public to feel the charm of cultural relics and regain their vitality.

While pursuing novelty and interest, the transmission of historical and cultural connotations is fundamental. Just because the cute and funny cultural relic emoticons are widely liked does not mean that such creativity can be casually cute, nor does it mean that you can use your imagination wildly. On the contrary, you need to proceed with caution and be cautious.

During the creation process, the inner connection between the cultural connotation and modern form of the cultural relics was carefully considered to ensure the smooth integration of the two, so that people can learn more about the past lives of the cultural relics while being "poked" in their cuteness. In this life, we must also grasp the balance between seriousness and entertainment, and prevent banter from being too profane to cultural relics, creating a sense of disharmony, and damaging the dignity of cultural relics.

Following this, it is also particularly important to further deepen the operation of IP to catch the traffic brought by emoticons. It should also be a proposition that major IP museums should consider. The carrier of emoticons after becoming popular should not be just a flash in the pan, but should be evergreen and evergreen.

For example, the popular "Speechless Buddha" actively took over traffic after leaving the circle. The official flagship store of Jingdezhen Ceramics joined hands with "Speechless Buddha" to officially launch joint peripheral products.

It is not only to further promote and deepen the cultural connotation of IP, but also to further activate the economic benefit value of IP for museums and achieve a win-win situation in the Internet era. The research and development of pioneering cultural and creative products can be regarded as a high-quality carrier for Internet celebrity emoticons.

Conclusion